Ternus Heading Apple Is Good for XR
John Ternus taking the helm at Apple might be the most significant pivot for XR in a decade. My POV on why a 1990s VR pioneer is exactly the disciplined
John Ternus taking the helm at Apple might be the most significant pivot for XR in a decade. My POV on why a 1990s VR pioneer is exactly the disciplined skeptic the Vision Pro needs to thrive. 👇 John's an early 90s VR engineer turned skeptic. He views Vision Pro
Why the VR Piracy Ban Doesn't Change the Ecosystem
The recent shutdown of VRPirates has generated significant industry noise. But history suggests this is a temporary, cosmetic victory rather than a structural shift. The Hydra Effect of Platform Piracy
The recent shutdown of VRPirates has generated significant industry noise. But history suggests this is a temporary, cosmetic victory rather than a structural shift. The Hydra Effect of Platform Piracy Shutting down a centralized hub rarely delivers a lasting blow to distribution. We’ve seen this movie before with Napster, The
The End of the Infinite Buffet
Here’s what the 2026 IFPI Report reveals about the shift from passive access to embodied presence. The music industry spent the last decade relentlessly optimizing for passive attention. It turned
Here’s what the 2026 IFPI Report reveals about the shift from passive access to embodied presence. The music industry spent the last decade relentlessly optimizing for passive attention. It turned music into background noise, created fundamentally broken streaming economics, and starved fans of true connection. If you want to see
Key Takeaways from UMG’s Q4 Earnings Call
In UMG's Q4 earnings call last week, Sir Lucian Grainge laid out the strategic future of the world’s largest music company. Recently I’ve written about why the music industry is
In UMG's Q4 earnings call last week, Sir Lucian Grainge laid out the strategic future of the world’s largest music company. Recently I’ve written about why the music industry is broken and how immersive tech (XR) and AI can provide a path forward. Here’s what was discussed on the call